"The Forgotten Sense" by Jonas Olofsson

Jonas Olofsson's The Forgotten Sense explores the science and cultural history of smell. The book examines the surprising acuity of human olfaction, challenging long-held misconceptions about its inferiority. Olofsson details how smell influences memory, emotion, and even social perceptions, while also discussing the impact of the COVID-19 pandemic on the sense of smell and its recovery. Furthermore, the text investigates the role of smell in food preferences, marketing, and cultural traditions, highlighting the interplay between olfactory perception, cognition, and individual experiences. Finally, it considers the potential of future technologies to enhance and expand our olfactory experiences.